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用戶畫像技術(shù)與其在農(nóng)業(yè)領(lǐng)域應(yīng)用研究進(jìn)展
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現(xiàn)代農(nóng)業(yè)產(chǎn)業(yè)技術(shù)體系建設(shè)專項(xiàng)（CARS-29）


User Profile Technology and Its Application in Agriculture
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    摘要:

    作為一種能夠精準(zhǔn)分析用戶特征、描繪用戶行為的數(shù)據(jù)分析工具，用戶畫像技術(shù)近年來受到廣泛關(guān)注。本文首先闡述了用戶畫像的基本概念和特征，綜述了用戶畫像構(gòu)建關(guān)鍵技術(shù)的國(guó)內(nèi)外研究進(jìn)展，并分析比較了不同技術(shù)的特性和優(yōu)缺點(diǎn)。然后對(duì)用戶畫像技術(shù)在農(nóng)業(yè)領(lǐng)域中的應(yīng)用研究進(jìn)行了系統(tǒng)分析，包括農(nóng)戶特征描述、農(nóng)業(yè)服務(wù)的個(gè)性化推薦、農(nóng)產(chǎn)品精準(zhǔn)營(yíng)銷和農(nóng)業(yè)經(jīng)營(yíng)管理決策支持等多方面。最后，總結(jié)了當(dāng)前用戶畫像技術(shù)存在的問題，并對(duì)未來研究的趨勢(shì)及用戶畫像技術(shù)在農(nóng)業(yè)領(lǐng)域的應(yīng)用前景進(jìn)行了展望。

    Abstract:

    User profile as a tool for accurately analyzing users’ characteristics and behavior, has received more and more attention from both academic and industry in recent years. The basic concepts and features of user profile was presented, a comprehensive introduction to the key technologies of related work was conducted, and the advantages and disadvantages of different technologies were compared. Furthermore, the applications of user profile technology in agricultural field were reviewed, including describing farmers’ characteristics, personalized recommendation of agricultural services, precision marketing of agricultural products, and decision support for agricultural management. Finally, the existing problems of user profile technology were summarized, the trend of future research and the application prospect of user portrait technology in agriculture were discussed.

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馮建英,王 博,吳丹丹,穆維松,田 東.用戶畫像技術(shù)與其在農(nóng)業(yè)領(lǐng)域應(yīng)用研究進(jìn)展[J].農(nóng)業(yè)機(jī)械學(xué)報(bào),2021,52(S0):385-395. FENG Jianying, WANG Bo, WU Dandan, MU Weisong, TIAN Dong. User Profile Technology and Its Application in Agriculture[J]. Transactions of the Chinese Society for Agricultural Machinery,2021,52(S0):385-395.

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  • 收稿日期:2021-07-13
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  • 在線發(fā)布日期: 2021-11-10
  • 出版日期: 2021-12-10