Abstract:Multi-dimensional and full chains agricultural machinery collaborative technologies were proposed. For new types of agricultural businesses, intention to adopt multi-dimensional agricultural machinery collaborative technologies were empirically tested. The results showed that technology availability, technology ease of use, technology cost, absorptive capacity, resource readiness, competitive pressure and external support had significant positive effects on the adoption, the standardized regression coefficient were 0.411, 0.399, 0.208, 0.175, 0.290, 0.407 and 0.156, respectively, and the technical usefulness had the greatest impact. Inter organizational trust had no significant effect on technology adoption. Organizational absorptive capacity and external support had significant moderating effects on the relationship between technology characteristics and technology adoption. The readiness of organizational resources played a moderating role in the relationship between technology ease of use, technology cost and technology adoption, while it did not play a moderating role in the relationship between technology availability and technology adoption. Suggestions were put forward, such as improving the practical degree of technology, promoting the construction of information infrastructure, strengthening policy support, and strengthening the user’s own capacity construction.